To grow party bookings and increase awareness of The Hub’s soft play offering, I designed and executed a focused digital campaign built around a high-value giveaway. Rather than running a simple social competition, I structured the campaign as a full conversion funnel, combining paid ads, organic reach and a purpose-built landing page to capture meaningful first-party data.

I designed a dedicated landing page specifically for the party giveaway. The experience was clean, mobile-first and conversion-led, removing distractions and centring everything around one clear action – entering the competition. The structure prioritised simplicity, emotional appeal and clear calls to action to maximise conversion from social engagement to captured leads.

On social media, the campaign mechanics were intentionally designed to drive both engagement and reach. Entry required users to comment, which triggered an automated message containing the link to the landing page. Additional visibility was created through story shares, pushing the content into new audiences beyond our existing followers. Within days, the post became the second highest performing piece of content the brand had ever produced at that point.

The results were significant. Over 600 parents entered the competition, each submitting their details including their child’s date of birth. This was the real strategic win. Instead of collecting surface-level engagement, we built a segmented parent database that now allows me to create targeted workflows based on birthday timing. This means we can automatically reach families in the weeks leading up to their child’s birthday with personalised messaging and exclusive offers, increasing the likelihood of booking with us.

Commercially, the campaign contributed to a strong uplift in party bookings and a clear increase in demand. Social media performance also surged, with a noticeable increase in followers, engagement and reach during the campaign period. The majority of visibility came from users who were not already following the brand, demonstrating that the strategy successfully expanded audience awareness rather than simply activating an existing base.

This project combined website design, paid media strategy, CRM automation and audience segmentation to generate immediate revenue growth while also building a long-term, data-driven marketing asset that can be leveraged repeatedly throughout the year.