A selection of recent work capturing real moments, creative detail, and visual storytelling. From school events to branded content, each project highlights a different side of photography style and freelance services.
Project
Since joining The Hub, I have led and reshaped the social media strategy across both Instagram and Facebook, with a particular focus on high-performing short-form video, consistent brand storytelling, and content designed to reach far beyond existing followers. All figures below reflect performance since I joined and are directly compared against the same period prior to my involvement.
Instagram has been the strongest performing platform by a significant margin. Since taking over, the account has generated over 1.2 million views, representing an increase of approximately 1,800 percent compared to the same period before I was in post. Reach has grown to over 67,000 accounts, rising by more than 95 percent, while content interactions have also increased, showing that growth in visibility has been matched by genuine engagement.
Crucially, the vast majority of these views have been driven organically, demonstrating that results have come from content quality, platform-native strategy, and consistency, rather than reliance on paid advertising. This performance was driven by a Reels-first approach, timely trend adoption, and authentic storytelling that highlights real moments, people, and experiences within The Hub.
Facebook has also seen strong and sustained growth over the same period. The platform generated over 239,000 views, an increase of nearly 47 percent compared to the previous year. Organic reach increased steadily, while paid content was used selectively to amplify key campaigns, resulting in a significant uplift in ad-driven views without compromising overall performance. Content interactions rose by over 26 percent, indicating improved relevance and resonance as reach expanded. Watch time remained largely stable despite higher output, suggesting consistent audience retention.
Taken together, these results demonstrate a clear uplift in brand visibility, engagement, and digital presence since I joined. Instagram in particular has become a primary discovery channel for The Hub, introducing the brand to new audiences at scale, while Facebook continues to support campaign amplification and community engagement. Both platforms now play a central role in driving awareness, enquiries, and footfall, underpinned by a performance-led content strategy focused on authenticity, consistency, and platform-specific creative execution.
Project
Since taking responsibility for social media across Charnwood Nursery and Pre-school, I have focused on building a warm, consistent, and highly visible digital presence that reflects both the values of early years education and the day-to-day life of the settings. All figures below reflect performance since I joined and are directly compared against the same period prior to my involvement.
Instagram has seen exceptional growth since I took over. The account has generated over 513,000 views, representing an increase of more than 12,500 percent compared to the previous period. Reach has grown to over 31,500 accounts, an increase of over 115 percent, while content interactions have risen by nearly 7,000 percent, showing a dramatic improvement not just in visibility, but in how audiences are engaging with the content.
Almost all of this performance has been driven organically, with over 505,000 views coming from non-paid content, demonstrating the effectiveness of a content strategy built around authentic moments, clear storytelling, and consistency. This growth was achieved through regular Reels, behind-the-scenes nursery content, celebration of children’s learning experiences, and posts designed to resonate with both current parents and prospective families.
Facebook has also experienced strong growth over the same period, reinforcing the platform’s role in supporting community engagement and campaign visibility. The page generated over 360,000 views, an increase of more than 200 percent compared to the previous year. Organic views rose by over 95 percent, while paid content was used strategically to support key campaigns, resulting in a significant uplift in ad-driven reach. Content interactions increased by nearly 30 percent, and watch time grew by over 540 percent, highlighting a clear improvement in audience retention and content relevance.
Together, these results demonstrate a significant uplift in digital presence, engagement, and brand visibility for Charnwood Nursery and Pre-school since I joined. Instagram has become a powerful discovery platform for prospective families, while Facebook continues to serve as a trusted channel for updates, announcements, and community connection. Both platforms now play a key role in supporting enquiries, strengthening parent confidence, and showcasing the quality of care and learning across the settings.
Project
Since taking ownership of social media for The Hub Workspace, I have focused on positioning it as a professional yet human brand, using content that reflects the atmosphere, flexibility, and community of the space. All figures below reflect performance since I joined and are directly compared against the same period prior to my involvement.
Instagram performance has increased dramatically since I took over. The account has generated over 53,000 views, representing an increase of more than 530 percent compared to the previous period. Reach has grown to over 52,000 accounts, more than doubling year on year, while content interactions have increased by 100 percent, showing a clear improvement in how audiences are engaging with the brand.
A significant proportion of this growth has come from organic content, with nearly 34,000 views driven without paid spend, highlighting the effectiveness of a strategy centred on Reels-first content, behind-the-scenes storytelling, and real-life use of the workspace. Paid activity was used selectively to support campaigns and key moments, contributing to over 19,000 additional views, without overpowering organic performance.
This growth was achieved by shifting the content away from static promotion and towards showing the space in use, including real people working, hosting meetings, and using the workspace flexibly. This approach helped position The Hub Workspace not just as a venue, but as a lifestyle-led environment for freelancers, small businesses, and teams.
Overall, these results demonstrate a strong uplift in visibility, reach, and engagement since I joined. Instagram has become an effective discovery and awareness channel for The Hub Workspace, supporting enquiries and reinforcing brand credibility, while aligning closely with the wider Hub ecosystem and its audience expectations.
